This study found that only 16% open the app once a week or less. If you’ve got strong content, you shouldn’t have a problem reaching them consistently. Most of Instagram’s users are highly engaged and checking in with the app regularly. 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day. Right now, this demographic is a hot one that a large number of marketers and brands are clamoring to attract, and with the clear majority of the age group on the platform, the platform gains even more value. adults between the ages of 18-29 are using Instagram.
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